Farm Fresh Branding: How Harbor Grove Uses Big Roller Crutch Cards to Cultivate Community
Tucked among the coastal hills of Mendocino County, California, Harbor Grove is far more than a cannabis farm—it's a beacon of creativity, sustainability, and genuine community spirit. Founded in 2016 by childhood friends Lex Harper and Julian Cortez, Harbor Grove seamlessly merges organic cannabis cultivation with bold branding to craft unforgettable experiences.
Rooted in Community and Coastal Inspiration
At the heart of Harbor Grove lies an unmistakable love for the ocean and an authentic commitment to community. Lex, a graphic designer passionate about sustainability, and Julian, a former professional surfer turned expert cultivator, envisioned Harbor Grove as a harmonious meeting point between nature, creativity, and community-driven values.
This vision comes to life through signature cannabis strains that evoke coastal sensations—such as the refreshing, energetic "Oceanic Mist," the introspective "Harbor Haze," and the bright, uplifting "Golden Horizon." Each strain tells a story, shaped by meticulous care and the unique ocean-infused organic methods Harbor Grove uses, like enriching their soil with locally sourced kelp.
Rolling Up Creativity with Big Roller Crutch Cards
Recognizing the power of tactile experiences in a digitally saturated world, Lex discovered Big Roller Crutch Cards at a local event and immediately saw their potential. Harbor Grove’s Crutch Cards are not just informational—they're collectible, beautifully designed pieces that customers proudly keep and share.
"We wanted our Crutch Cards to serve as interactive, memorable touchpoints," Lex explains. "The Big Roller style was ideal because it gave us ample space to creatively showcase our signature strains and brand narrative."
Harbor Grove customers often express delight and surprise at these thoughtful, creatively designed cards. Some customers have even kept their Crutch Cards intact as art pieces or conversation starters at social gatherings, amplifying brand recognition and community connection organically.
Cultivating More than Cannabis
Harbor Grove’s commitment to community stretches beyond just good cannabis. Hosting local beach clean-ups, sustainability workshops, and community art shows, Harbor Grove actively nurtures a sense of belonging and environmental stewardship.
Collaborations with local artisans and businesses further demonstrate Harbor Grove’s dedication to strengthening community ties. Whether it’s a joint coffee-cannabis collaboration or artist-designed limited strains, every initiative at Harbor Grove aims to uplift and engage the community authentically.
Inspire Your Brand's Creative Journey
Harbor Grove’s use of Big Roller Crutch Cards underscores how thoughtful branding can drive authentic connections and build lasting loyalty. Feeling inspired? Whether you're a cannabis cultivator, designer, or brand ambassador, the possibilities with Big Roller Crutch Cards are endless.
Ready to roll your own memorable branding story? Download our Big Roller templates and explore the Crutch Cards Big Roller page to spark your next big idea.